The library

For fundraisers who’d rather keep donors than replace them.

Research-grounded pieces on donor retention, the craft of thanking, and the moments that matter — every statistic cited to a primary source, the way we think impact should be reported. New every week.

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The first pieces are landing this week.

Donor retention data, thank-you letter templates, and the year-end playbook — all researched, all sourced. Check back in a few days or grab the RSS feed above.