For fundraisers who’d rather keep donors than replace them.
Research on donor retention, the craft of thanking and the moments that matter. Every statistic is cited to a primary source, the way we think impact should be reported.
Subscribe via RSS →Giving Tuesday 2026 falls on December 1. The planning timeline that starts in September, what $4 billion in 2025 signals, and the day-after thank-you plan most nonprofits skip.
Copy-paste thank-you letter templates for first-time donors, monthly givers, major gifts, memorials, year-end and more: each one personal, specific, and ask-free.
How to thank donors properly: the 48-hour standard, what to say and what to skip, formats that work, IRS receipt rules, and the follow-up that earns a second gift.
A record $617.2 billion given in 2025, bequests up nearly 20%, donor counts down again. What Giving USA 2026 means for the relationships behind the record.
37% of online giving arrives in December. A month-by-month runway from September to January that builds the story, the segments, and the thank-you before the rush.
The 2026 donor retention numbers, sourced: overall retention at 43.3%, first-time retention near 19%, and what the research says brings donors back.
Put it into practice
Click through the whole range with a sample donor.
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