The library
For fundraisers who’d rather keep donors than replace them.
Research-grounded pieces on donor retention, the craft of thanking, and the moments that matter — every statistic cited to a primary source, the way we think impact should be reported. New every week.
Subscribe via RSS →Research
Guide
Templates
Seasonal
Seasonal
Giving Tuesday 2026: the date, the plan, and the day after
Giving Tuesday 2026 falls on December 1. The planning timeline that starts in September, what $4 billion in 2025 signals, and the day-after thank-you plan most nonprofits skip.
September 15, 2026 · 8 minRead →
Seasonal
Your year-end giving runway starts in September
37% of online giving arrives in December. A month-by-month runway from September to January that builds the story, the segments, and the thank-you before the rush.
September 1, 2026 · 9 minRead →