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Thank-you experiences for nonprofits

The thank-you that brings donors back.

81% of first-time donors never give again. Send them something they’ll actually open.

A real thank-you, playing itself. Watch it full screen ↗
The math every fundraiser knows

5×more to win a new donor than to keep one.

Yet the moment someone finally gives, most get an auto-receipt.

Why this is worth fixing
81%

of first-time donors never give again.

Thank them like it mattered, and they come back.
4×
more likely to give again when thanked personally within 48 hours
+39%
larger next gift after a prompt, personal thank-you
200%
more lifetime value from lifting retention 10 points

Sector-wide research, not a promise about your results. Sources

Don’t take our word for it

See your own thank-you.
Right now.

Paste your website and watch a thank-you build itself in your brand, for a sample donor. No signup, no card.

We only read pages you already show the world. The demo is yours to keep.
Done for you

We’ll build your first one. Free.

Most teams don’t have a spare afternoon. So tell us about a campaign you’re running and we’ll turn it into a thank-you your donors will actually open. You check every word before anything goes out.

  1. 1
    Tell us about a campaign

    Your year-end appeal, Giving Tuesday, a new impact report. Whatever you're running now.

  2. 2
    We build your thank-you

    From your own website, photos and words, in your colors. You don't lift a finger.

  3. 3
    You approve it and send it

    Check every line, change anything, then send one link from the email tool you already use.

Yours to edit for 14 days once your donors start opening it. It stays live for them after that. No card, no catch.

Tell us about your campaign

A real person reads every request.

Kyle Behrend
Why this exists
I spent 13½ years inside Edgar’s Mission, an animal sanctuary, as its first paid staff member, building everything from scratch. I watched people give something that genuinely mattered to them, and I watched us send back a tax receipt. Because of You is the thank-you I always wished we could send.
Kyle Behrend
Founder · 13½ years in nonprofits, now teaching the sector AI
Pricing

Your first one is free.

We’ll build it for you, or you can build it yourself. Plans are billed yearly, with no platform fee and no cut of donations.

Tell us about a campaign and we build the thank-you from your own website, photos and report. You approve every word.

One campaign
We build one thank-you for you
$299one-off
No subscription
  • ✓Built from a campaign you're running
  • ✓You approve every word
  • ✓Buttons and editing for 12 months
Most popular
Seasonal
A new thank-you every season
$1,099/year
About $92 a month, billed yearly
  • ✓We build 4 campaigns a year
  • ✓Everything in Growth
  • ✓Personal links for up to 5,000 donors
  • ✓Results after every campaign
Every campaign
We build every one you run
$2,900/year
About $242 a month, billed yearly
  • ✓We build up to 12 campaigns a year
  • ✓Everything in Scale, including Donor Wrapped
  • ✓Personal links for up to 50,000 donors
  • ✓Your own domain

All prices in US dollars (US$).

The Keep-It Promise
Your donors will never hit a dead link because of us. Free pages stay live after their editing window, and nothing is ever auto-deleted.

Before you decide

The questions you’d ask us on a call.

Will you really build it for us?

Yes. Tell us about a campaign you’re running and we’ll build the thank-you from your own website, photos and report. You check every word before it goes anywhere, and you can change anything. Your first one is free. After that, a single campaign is $299, or we’ll build one every season for $1,099 a year.

What happens to my pages if I stop paying?

Nothing breaks for your donors. A free page stays live after its editing window, without its donate and custom buttons. On a plan, every published experience stays live through the period you paid for, then a 90-day grace period where pages keep working and only editing locks. Nothing is auto-deleted and your content stays recoverable for at least a year. That’s the Keep-It Promise, and it’s the policy we run, not a marketing line.

Do my donors need an account or an app?

No. They tap a link and it opens on a phone, tablet or laptop. No login, no download, nothing to install, no cookie wall. If they can open an email, they can open this.

Will this work with my CRM and email tool?

You don’t migrate anything. Because of You gives you a link. Paste it into Mailchimp, your CRM’s email builder, your receipt template, a text message, a social post. For a page per donor, either upload a CSV or drop your email tool’s own merge fields into one personalized link (first name, gift amount, gift date).

On Growth and Scale you can also wire it up directly: your donation platform tells us a gift happened (through Zapier, a webhook, or a few lines of code) and we hand back that donor’s link, ready to drop into the receipt you already send. It goes one way, and it ends with a link. We don’t read your database or run donor email campaigns. You send from the system you already use, with an optional one-at-a-time send from Because of You when that is more convenient.

How much donor information do I need to share?

You decide. Use one shared link with no donor list, pass selected details such as first name, amount and date in the URL, or upload a CSV containing only your own unique donor IDs. For CSV imports, names, emails and gift details are optional. We return each donor ID alongside its experience link so you can match it back in your own CRM and send it through your existing system. Email is excluded from automatic column mapping; include it only when you want to.

Can I recognise returning supporters and use Wrapped without emails?

Yes. Upload the same unique supporter reference in each experience. We recognise that supporter within your organisation and can create their Wrapped recap without a name or email. Export the recap links with your references and send them from your own system. Wrapped generation is included on Scale. Older records and existing email-based identities need an owner review in Settings → Supporter matching; conflicting identities are blocked. A gift reference identifies a donation, not a person.

Does leaving out email addresses make donors anonymous?

Leaving out email reduces what you share. With an ID-only CSV, you keep the connection between the ID and the person in your own CRM. We still store the ID, its page link and engagement records. URL personalization processes the fields in the link, which may appear in browser history or infrastructure logs. Neither option guarantees anonymity. Donor replies can also contain identifying details; you can turn replies off for ordinary experiences.

Where is donor data stored, and how is it used?

Selected CSV fields are stored in our Supabase database in Tokyo, Japan, with access controls separating each organization’s workspace. The original CSV and ignored columns are not uploaded. We use imported fields to create, manage and measure your experiences; your supporter reference or optional email can connect a supporter’s gifts across your experiences. Donor imports are not sent to AI services.

Experience links are unlisted, not password-protected: anyone with a link can open it. Donor IDs and email addresses are not displayed on the page. We do not sell donor data or use it for advertising. Deleting an experience removes its donor rows, pages and page events; separate supporter records and replies may remain. Workspace owners can review and delete linked donor data in Settings → Data & privacy. Read our data-handling guide for providers, retention, separate copies and the different handling of reports and AI help messages.

Do you take a cut of donations?

Never, and we couldn’t if we wanted to. We don’t process payments at all. Your “give again” button is simply a link to your own donation page, exactly as you set it up. You pay a flat plan; 100% of every gift goes where it always did.

I'm not technical. Honestly, how hard is this?

If you can paste a web address, you’ve already done the hard part. You watched it happen further up this page. Most of the twenty minutes is choosing photos and editing words we drafted from your own site. There’s nothing to install, no code, and no designer. Or skip it entirely: we’ll build your first one for you, free.

What’s the “Because of You” mark?

On free pages, one quiet line at the foot of the experience, Made with Because of You, linking back here. Paid plans don’t show it. The page itself is entirely yours: your logo, your colors, your photos, your voice. The line is how one nonprofit’s thank-you becomes another nonprofit’s discovery, which is a large part of why the first one can be free.

Something we didn’t answer? Email us It comes to a person, usually Kyle.

Send an experience,
not a receipt.

We’ll build your first one for you, free. Or build it yourself in about twenty minutes. Either way it stays live for your donors.

Touch the water

Sector figures: Fundraising Effectiveness Project quarterly reports (AFP × GivingTuesday, 2024–25): 19.4% first-time donor retention, ~43% overall, 69.2% for repeat donors. Reasons donors lapse and the retention→lifetime-value effect: Dr. Adrian Sargeant’s donor-retention research. 48-hour thank-you studies: Penelope Burk, Donor-Centered Fundraising (Cygnus). Acquisition costing ~5× retention is the sector’s long-standing benchmark. Research on the sector, not a guarantee of your results.